The youth has spoken and its Kabza De Small, Cassper Nyovest, Siya Kolisi and DJ Fresh who are the coolest folks in the entertainment and sport personality sphere according to the 17th Sunday Times GenNext survey, conducted by Yellowwood which announced the 61 coolest brands during a live-streamed online celebration on Thursday, 9 September 2021.
Unstoppable DJ, Kabza De Small maintained his winning streak at the event as he was donned Coolest Club DJ. Sweet and Short 2.0 musician Cassper Nyovest reigned supreme twice as the youth voted him the Coolest Online Influencer and the Coolest Local Celeb. DJ Fresh bagged Coolest Local Radio DJ while sporting legend Siya Kolisi was named Coolest Local Sportsperson.
MetroFM once again triumphed as the Coolest Radio Station, with The Queen being the Coolest Local TV Programme.
Sportswear brand Nike has maintained its unmatched popularity with SA’s youth, claiming an 8th consecutive Overall Coolest Brand award, while also bagging the Coolest Clothing Brand and Coolest Footwear Brand awards. Apple placed overall second, while luxury brand Louis Vuitton moved into overall third spot from its 9th place position in 2020. The Sunday Times GenNext survey remains the leading barometer of what South Africa’s youth find on-trend and aspirational and delivers insights that are valued by brand management, advertising, and marketing professionals. The 2021 survey polled more than 6,000 young people aged 8-13 years (Tweens), 14 to 18 years (Teens), 18 to 24 years (Young Adults), and 25 to 30 years (Young Professionals). New categories This year also saw the introduction of new categories reflecting rapid innovation and consumer technology adoption: Coolest Online Store (winner: Takealot.com), Coolest Technology Brand (winner: Samsung), Coolest Digital Learning Platform (winner: YouTube), and Coolest Fitness Device (winner: Apple Watch). For the first time, young people over 18 years of age were polled on their preference for alcohol brands - amongst this cohort, Savannah Cider was the most popular alcoholic beverage. FULL LIST OF WINNERS: Coolest Banks: Capitec Bank Coolest Cellphones: Samsung Coolest Clothing Stores: Mr. Price / MRP Coolest Domestic Airlines: SAA / South African Airways Coolest Clothing Brands: Nike Coolest Hotels - NEW: Sun City Hotel Coolest Shopping Malls: Mall of Africa Coolest Online Store – NEW: Takealot Coolest Companies to work for: Mercedes Coolest Telecomms Providers: Telkom Coolest Tinned Food: Woolworths Coolest Public Transport Brand - NEW: Uber Coolest Motor Vehicles: Mercedes Benz Coolest Stationery Store: CNA Coolest Petrol Stations: Engen Coolest Local Entertainment Places:Sun City Coolest Console/Computer Games: FIFA Coolest Technology Brand – NEW: Samsung Coolest Weekly Newspapers: Sunday Times Coolest Ice-Creams: Magnum Ice Cream Coolest Campaign Targeted at Youth: Nike Campaign Coolest TV Channels: Nickelodeon (305) Coolest Local TV Programmes/series - NEW: The Queen Coolest Cartoon Shows: Regular Show Coolest Kids TV Channels : Cartoon Network (301) Coolest Advertising Medium: TikTok Coolest Music Store/website/streaming: Spotify Coolest Radio Stations : Metro FM Coolest Breakfast Cereals : Kellogg’s Corn Flakes Coolest Grocery Stores : Woolworths Coolest Fast Food Places : McDonalds Coolest Restaurants: McDonalds Coolest Energy Products : Red Bull Coolest Snacks : Doritos Coolest Cold Drinks : Coca Cola Coolest Universities : University of Cape Town / UCT Coolest Sweets: Maynards Coolest Chocolates : Lindt Coolest TV/streaming/content channels/platforms : Netflix Coolest Online Influencer : Cassper Nyovest Coolest Gaming Console : Playstation Consoles Coolest Male Deodorants : Nivea Coolest Female Deodrants: PlayGirl Coolest Feminine Hygiene Products : Always Coolest Specialist Health Stores :Clicks Coolest Make-Up Brands : Avon Coolest Social Media Platforms : WhatsApp Coolest Soap Bars : Dove Coolest Haircare Products : Dark & Lovely Coolest Spreads - NEW: Nutella Coolest Mobile Game: Subway Surfers Coolest Local Sportsperson – NEW : Siya Kolisi Coolest Local Radio DJ – NEW: DJ Fresh / Thato Sikwane Coolest Local Club Dj’S - NEW: DJ Kabza de Small Coolest Local Celeb - NEW: Casper Nyovest Coolest Shoe/Footwear Brands: Nike Coolest Brand Overall : Nike Coolest Skincare Products: Nivea Coolest Colleges : Boston City College Coolest Toy Store: Toys R Us Coolest Food Delivery App : Uber Eats Coolest Fitness App - NEW: Nike Running App Coolest Insurance companies - NEW: Outsurance Digital learning platform - NEW: YouTube Coolest Loyalty programme - NEW: Pick ‘n Pay Smart Shopper Coolest Fitness Device - NEW: Apple Watch Coolest Sauces - NEW: Nandos Coolest Hot beverage - NEW: Nestle Hot Chocolate Coolest Cold beverage - NEW: Coca Cola Coolest Shower Gel- NEW: Nivea Shower Gel Coolest Alcohol*- NEW: Savanna Cider
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